Online shoppers are cautious. Before they hand over their card details to a store they've never heard of, they look for proof that it's real. At Get Feature, our e-commerce PR service gives online brands that proof by turning their story into a professionally written article and publishing it on high-authority news outlets that shoppers already recognize.
Why Online Stores Need Press Coverage
Running an online store means competing with thousands of others, often selling similar products. Ads can bring visitors to your site, but they can't make those visitors trust you. That's the gap we see most often with e-commerce brands: plenty of traffic, not enough confidence to buy.
Press coverage helps close it. When a shopper searches your store name and finds a news feature about how your brand started, what makes your products different, or a milestone you've hit, you stop looking like just another website. You look like a business with a real story behind it.
What We Write About
Every e-commerce brand has angles worth covering. A few we often work with:
- The founder story and why the store exists
- A product launch, new collection or bestseller
- A sustainability, sourcing or craftsmanship approach
- A growth milestone, like entering a new market
- A community, charity or customer-focused initiative
Our PR writers shape whichever angle fits best into an article that reads like news, not a product listing. You review the draft, we adjust it until you're happy, and then we publish it on high-authority news outlets, usually within 6 to 8 working days.
Turning Coverage Into Sales
The article is only the start. With every order, we send an "As Seen On" badge in light and dark versions. E-commerce brands get the most out of it by placing it on the homepage, product pages and checkout, right where a hesitant shopper decides whether to trust you.
You can also use your coverage in email campaigns, social posts and ad creative. "As featured in" is a simple line, but it gives first-time buyers a reason to believe. We'll also send a distribution report showing where your article went live, so you always know where your brand is being seen.
If your store has great products but shoppers still hesitate, a little press might be exactly what moves them from browsing to buying. We'd love to help you tell your brand's story.